Launching your first digital product is exciting.
It’s that moment when your idea finally meets the world. But let’s be real — most first-time creators make avoidable mistakes that cost time, energy, and often, income.
I’ve launched and helped launch dozens of digital products — from SaaS tools to templates, courses, and memberships. And these are the 7 most common mistakes I see new creators make… and what you should do instead.
1. Waiting Until It’s Perfect
The Problem:
You tweak the landing page. You keep editing the course. You tell yourself “just one more change…” — and never launch.
The Fix:
Launch a Minimum Viable Product (MVP). Get feedback. Iterate later.
Your first version won’t be perfect — it just needs to solve a problem clearly.
2. Building Before Validating
The Problem:
Spending weeks (or months) building something no one actually wants.
The Fix:
Validate early. Build an audience. Talk to potential users. Use surveys, pre-sales, or waitlists. If no one’s interested before it exists, they won’t be after.
3. No Clear Problem-Solution Fit
The Problem:
You’re passionate about your idea — but your audience doesn’t get what it solves.
The Fix:
Every product needs a clear transformation:
“I help [person] go from [pain] to [result] with [solution].”
If you can’t explain that in one sentence, go back to the drawing board.
4. Trying to Sell Without Building Trust
The Problem:
Launching to crickets because no one knows, likes, or trusts you yet.
The Fix:
Content is currency. Start building an audience now. Share your process. Give away value.
When people see you as helpful, your product becomes an easy “yes.”
5. Underpricing (or Overpricing) Without Strategy
The Problem:
Guessing at your price and hoping it works.
The Fix:
Price based on value, not hours or features.
Test different tiers. Offer bonuses. And remember: low prices don’t always mean more sales — they often mean lower perceived value.
6. Trying to Be on Every Platform
The Problem:
You spread yourself too thin trying to do TikTok, YouTube, Instagram, a newsletter, a blog… and burn out.
The Fix:
Focus on one core channel that suits your strengths and your audience. Master that, then expand.
You don’t need to be everywhere — just where your buyers are.
7. Not Having a Launch Plan
The Problem:
Posting once and hoping people buy. That’s not a launch — that’s a wish.
The Fix:
Create a launch runway:
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Warm your audience
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Tease the product
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Share the behind-the-scenes
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Use urgency and bonuses during launch
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Follow up with testimonials
A launch is a campaign — treat it like one.
Final Thoughts:
Mistakes are part of the journey. But the sooner you spot them, the faster you grow.
Launching smarter means working with clarity, strategy, and intention — not just hustle.
If you’re building your first digital product, bookmark this post and come back to it before you launch.
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Let’s launch something great.
– Leigh Burke
Founder, Launching Profits
Melbourne, Australia
