Launching a digital product is like preparing for takeoff — if you miss a step, you could crash before you leave the runway.
After helping build and launch dozens of SaaS tools, templates, and info products, I’ve created this Ultimate Launch Checklist to guide you through every key step — from idea to inbox.
Whether you’re releasing a course, eBook, template, or software, this list will help you launch with confidence and clarity.
✅ Strategy & Planning
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Define your target audience
Know exactly who you’re helping and what transformation they want. -
Validate your product idea
Use waitlists, pre-sales, or customer interviews to confirm demand. -
Define your unique value proposition
What makes this different or better than existing solutions? -
Set a launch date
Create urgency for yourself and your audience. -
Outline your launch goals
Revenue? Subscribers? User feedback? Get clear on your success metrics.
✅ Product Readiness
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Build your MVP or final product
Done is better than perfect. Ship something useful, then iterate. -
Set up product delivery
Is it hosted, downloadable, or emailed? Test the full delivery flow. -
Create onboarding or welcome material
Help buyers get results quickly and feel excited post-purchase. -
Test the user experience
Ask a few people to walk through the product and give honest feedback. -
Check all links, buttons, and automations
Nothing kills trust like a broken checkout.
✅ Marketing Assets
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Create a high-converting landing page
Use testimonials, benefits, objections, and a clear call to action. -
Write your email launch sequence
Build anticipation, educate, handle objections, and close. -
Prepare social content for pre-launch, launch week, and post-launch
Include behind-the-scenes, countdowns, FAQs, and results. -
Create lead magnets or free content
Offer a preview of the value to build your list pre-launch. -
Design visual assets
Product mockups, social graphics, cover images — make it pro.
✅ Audience & Community
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Warm up your audience
Start talking about the problem weeks before you pitch the solution. -
Engage with early fans and beta users
Turn them into your first buyers and advocates. -
Collect testimonials or case studies if possible
Even early feedback adds social proof. -
Build in public (if possible)
Sharing the journey increases connection and anticipation. -
Use a launch countdown timer
Scarcity and urgency drive action.
✅ Launch Day Essentials
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Double-check payment gateways and product delivery
Stripe, PayPal, Gumroad — make sure they’re firing properly. -
Send your first launch day email
Short. Confident. Focused. Make it easy to say “yes.” -
Post to your main platform (and pin it)
Twitter, LinkedIn, Instagram, YouTube — lead with value, not hype. -
Be available to respond fast
DMs, questions, tech issues — show up with energy and service. -
Celebrate the win (no matter the outcome)
You launched. That’s huge. Reflect, learn, and optimize for next time.
Final Thoughts
Most creators obsess over their product — but it’s the launch that determines if anyone sees it.
The best launches happen when you plan like a pro and serve your audience at every step.
So if you’re gearing up for your next product release — use this checklist as your roadmap.
✅ Print it.
✅ Share it.
✅ Live it.
🔥 Ready to launch & grow your digital biz like a pro?
Subscribe to the Launching Profits newsletter and I’ll send you my free 21 Creator Playbooks Bundle 🚀📚 — when you subscribe today! 👉 https://leighburke.kit.com/a99159c8c1
Let’s launch smarter and grow faster.
– Leigh Burke
Founder, Launching Profits
Melbourne, Australia
