You can have the best digital product in the world…
But if you don’t have an engaged email list, your launch will feel like shouting into the void.

Email marketing is still the #1 channel for digital product sales — and it’s not even close.
No algorithm changes. No ad costs. Just direct, personal, permission-based communication.

But here’s the secret:
It’s not just having an email list. It’s what you send that builds momentum before your launch.

Today, I’ll break down the 7 essential email sequences every creator needs before launching anything.

1. The Welcome Series

🛬 Goal: Warm up new subscribers, build trust, and introduce your brand.

When someone joins your list, don’t leave them hanging!
Create a simple 3–5 email welcome series that:

• Thanks them for joining

• Shares your story and mission

• Delivers any freebie or lead magnet

• Prepares them for the kind of content you’ll send

Pro tip:
Tell a quick, relatable story in your second email. Storytelling builds trust fast.

2. The Nurture Sequence

🌱 Goal: Build a relationship over time by providing consistent value.

After your welcome series, new subscribers should automatically flow into your nurture sequence — a series of value-packed emails that:

• Share quick wins

• Offer tips, frameworks, or resources

• Tell behind-the-scenes stories

• Invite occasional feedback or replies

Think of this as your “dating phase” before the big ask.

3. The Pre-Launch Sequence

🚀 Goal: Build excitement before you ask for the sale.

Before you launch your product, send 3–5 pre-launch emails that:

• Hint at something exciting coming soon

• Share the “why” behind the product

• Tease benefits or transformation stories

• Offer early access or bonuses for loyal readers

Build curiosity. Build anticipation.
You want your audience thinking, “Tell me more!”

4. The Launch Sequence

💥 Goal: Drive sales during your launch window.

Your launch sequence is the heart of your sales push — usually a 5–7 day email campaign that includes:

• Launch announcement and offer

• Deep dive into product features and benefits

• Testimonials, case studies, or social proof

• Scarcity and urgency (bonuses expiring, doors closing, etc.)

Key:
Focus each email on one idea. Don’t cram everything into one monster email.

5. The Abandoned Cart Sequence

🛒 Goal: Rescue lost sales from people who showed interest but didn’t buy.

If you’re using an online checkout system, you need an abandoned cart sequence:

• 1st email: Friendly reminder (“Looks like you left something behind…”)

• 2nd email: Overcome objections (“Still have questions?”)

• 3rd email: Urgency (“Last chance to grab [product] before [bonus/price ends]”)

This sequence quietly adds 5–20% more sales on average!

6. The Post-Purchase Sequence

🎉 Goal: Welcome new customers and set them up for success.

After someone buys, don’t ghost them.
Send a post-purchase sequence that:

• Thanks them warmly

• Confirms their order

• Tells them exactly what happens next

• Offers tips on getting the most out of their purchase

• Asks for testimonials or feedback later

Happy customers → repeat customers → brand ambassadors.

7. The Re-Engagement Sequence

🔄 Goal: Wake up cold subscribers who stopped opening.

Over time, some subscribers will go cold. That’s normal.
A good re-engagement sequence can reactivate them:

• Remind them what they’re missing

• Share a strong piece of free value (guide, tool, checklist)

• Ask if they still want to stay subscribed

If they don’t respond after a few tries, clean your list.
A smaller engaged list > a huge unresponsive list.

Final Thoughts

👉 If you want a powerful, predictable launch — you need these sequences ready before you ever open the cart.

Start simple. Focus on 1–2 emails per sequence.
Then optimize over time as you grow.

With the right email flows in place, you’ll launch smarter, sell more, and build a loyal audience that buys from you again and again.

🔥 Ready to launch & grow your digital biz like a pro?
Subscribe to the Launching Profits newsletter and I’ll send you my free 21 Creator Playbooks Bundle 🚀📚 — when you subscribe today! 👉 https://leighburke.kit.com/a99159c8c1