When most people think about launching a digital business, they think about one big product — the course, the app, the membership site that changes everything.
But if you look at the most successful creators and digital entrepreneurs?
They don’t have just one product.
They build portfolios — small, scalable products that stack together to create multiple income streams.
Today, I’m pulling back the curtain on how I’m building my digital product portfolio, why it matters, and how you can start building yours, too.
🧠 Why Build a Digital Product Portfolio?
✅ Diversification:
One product = one risk.
Multiple products = more stability, more opportunity, more freedom.
✅ Momentum:
Small wins (like a $27 product) create momentum for bigger wins (like a $997 program).
✅ Audience Ascension:
Different products meet people at different stages of their journey — free lead magnets, low-ticket templates, mid-ticket workshops, high-ticket coaching or consulting.
✅ Scalability:
Most digital products are infinitely scalable — once created, they can be sold again and again without trading time for money.
In short:
A portfolio means you build once and earn many times.
🚀 How I’m Structuring My Digital Product Portfolio
Here’s a simple breakdown of how I’m approaching it:
1. Free Value Layer (Audience Builders)
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Free guides, templates, checklists
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Free challenges and mini-courses
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Free newsletter (Launching Profits)
Goal: Grow my audience and build trust.
2. Entry-Level Paid Products (Impulse Buys)
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$17–$49 digital templates, playbooks, mini-courses
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Instant delivery, fast results
Goal: Convert followers into first-time buyers and fund ad spend.
3. Mid-Ticket Products (Deeper Solutions)
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$197–$497 workshops, toolkits, programs
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Solve a bigger problem with more depth
Goal: Help my audience go deeper and get bigger results.
4. High-Ticket Offers (Premium Transformation)
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$1,000+ coaching, consulting, done-for-you services
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Personalized support for serious action-takers
Goal: Provide a full transformation for my most committed customers.
🛠️ The Key to Growing a Portfolio: Stack, Don’t Scatter
A portfolio doesn’t mean randomly building a bunch of unrelated products.
Each product should complement the others, leading your audience from one solution to the next.
Think of it like this:
→ Freebie to low-ticket template → low-ticket template to mini-course → mini-course to coaching offer.
Every product connects to the next step.
💬 Final Thoughts
In the digital creator economy, one product can change your life — but a portfolio can change your future.
You don’t have to build everything at once.
Start small.
Build one simple product.
Launch it.
Learn.
Then build the next.
Brick by brick, you create your digital empire.
If you’re serious about long-term success as a creator or entrepreneur, start thinking like a portfolio builder today.
🔥 Ready to launch & grow your digital biz like a pro?
Subscribe to the Launching Profits newsletter and I’ll send you my free 21 Creator Playbooks Bundle 🚀📚 — when you subscribe today! 👉 https://leighburke.kit.com/a99159c8c1
– Leigh Burke
Founder, Launching Profits
Melbourne, Australia
