Most creators make one big mistake when launching products:
They stop at just one offer.

But here’s the truth:
Your audience has different needs, budgets, and levels of commitment.

If you only sell a single product, you’re leaving massive opportunity (and impact) on the table.

The solution?
Build a Digital Product Ladder.
It’s the smarter way to serve your audience at every stage — and massively grow your revenue without constantly chasing new customers.

Let’s break it down. 👇

What Is a Digital Product Ladder?

A product ladder is simply a range of offers designed to meet your audience’s needs at different price points and different commitment levels.

Think of it like this:

• Low-ticket → Easy entry (small, fast wins)

• Mid-ticket → Deeper solutions (courses, coaching, toolkits)

• High-ticket → Premium transformations (mentorship, memberships, masterminds)

Each step builds trust and delivers value, making it natural for customers to keep moving up.

Why You Need One Audience (Not 10)

Trying to serve everyone burns creators out.
Instead, go deep, not wide.

Pick one clear audience — like:

• Freelancers scaling their businesses

• Course creators launching faster

• First-time SaaS founders bootstrapping

Then build offers that serve that ONE group at different stages of their journey.

👉 Tip:
It’s 5x easier (and cheaper) to sell again to a happy customer than to find a brand new one.

Building Your Digital Product Ladder (Step-by-Step)

Step 1: Identify Core Stages of the Journey
What milestones does your audience hit?
(Example for creators: Idea → Launch → Growth → Scale)

Step 2: Create Offers for Each Stage
Think about products that help at each point:

• Low-ticket ($7–$49):

  • Mini-courses

  • Templates

  • Workshops

  • Toolkits

• Mid-ticket ($99–$499):

  • Full courses

  • Group coaching programs

  • Premium bundles

• High-ticket ($1,000+):

  • 1:1 coaching

  • Masterminds

  • Done-with-you services

Step 3: Map the Path
Make it easy for your audience to know:

• Where they are now

• What’s next for them

• How your next offer helps them get there faster

Step 4: Nurture Between Offers
Use email, content, and community to keep relationships warm — so when you drop a new offer, people are ready to buy.

Example: A Creator Product Ladder

Let’s say you help freelance designers grow their businesses.

Your ladder could look like:

• $27 Template Pack: “Client Proposal Templates That Close Deals Fast”

• $197 Course: “How to Land High-Paying Design Clients”

• $1,500 Coaching Program: “6-Month Fast-Track to $10k Months”

Same audience.
Multiple offers.
Maximum lifetime value.

Final Thoughts

One audience. Many offers. One thriving business.

If you want real leverage as a creator — not just launch/relaunch cycles — build a ladder your people can climb.

You’ll make more money.
You’ll serve deeper transformations.
You’ll create fans who buy from you again and again and again.

Climb higher. Build smarter. Launch better. 🚀

🔥 Ready to launch & grow your digital biz like a pro?
Subscribe to the Launching Profits newsletter and I’ll send you my free 21 Creator Playbooks Bundle 🚀📚 — when you subscribe today! 👉 https://leighburke.kit.com/a99159c8c1